NetRefer has quietly become the default affiliate platform behind some of the UK's largest gambling brands. If you've received an affiliate commission from Betfair, Paddy Power, Mr Green, or LeoVegas in the last decade, NetRefer was probably processing it. This guide explains what the platform does and why operators choose it.
NetRefer is an affiliate marketing management platform widely used by UK iGaming operators to handle affiliate recruitment, tracking, reporting, and commission payments through a single dashboard. It supports multi-channel attribution, flexible commission structures, and integrates with existing CRM and payment tools.
What Is NetRefer?
NetRefer is a SaaS platform built specifically for performance-based marketing in regulated industries — primarily iGaming, but also broader e-commerce. Operators use it to:
- Recruit and onboard affiliates with automated workflows.
- Track clicks, conversions, and player lifetime value in real time.
- Run flexible commission structures (CPA, revenue share, hybrid).
- Generate compliance-ready reports for finance and regulatory teams.
- Pay affiliates via integrated payment gateways.
Key Features That Matter for UK Operators
Comprehensive Affiliate Management
From recruitment to performance monitoring to compensation, NetRefer automates the workflows that traditionally sucked up junior marketing time. Affiliate teams can manage thousands of partners without losing visibility into individual partner performance.
Advanced Tracking and Reporting
Real-time click, conversion, and transaction tracking lets advertisers measure ROI campaign-by-campaign rather than waiting for monthly reports. The platform supports server-to-server postback, pixel tracking, and SubID-level attribution — all important for compliance-heavy verticals.
Customisable Dashboards
KPIs vary by team. Acquisition cares about CPA and FTD (first-time depositor) rates; finance cares about commission liability; product cares about lifetime value cohorts. NetRefer's dashboard layer lets each team build views without engineering involvement.
Flexible Commission Structures
Casino operators rarely run flat-rate commission programmes. NetRefer supports:
- Tiered revenue share (e.g. 25% on first £10k, 30% on £10k–£50k, 35% above).
- Hybrid CPA + revenue share for top-performing affiliates.
- Player-segment-based rates (high-roller vs casual).
- Game-vertical adjustments (live casino at 20%, slots at 30%).
Compliance and Security
GDPR compliance, GamCare disclaimer enforcement, and UKGC reporting are all built in. For UK-licensed operators, the platform reduces the regulatory overhead of running an affiliate programme.
Third-Party Integrations
NetRefer integrates with major CRM platforms (Salesforce, HubSpot), email marketing tools (Mailchimp, Klaviyo), and payment gateways. Most operators connect it directly to their player platform via API, enabling player-level commission tracking.
UK Companies Using NetRefer
Notable UK and EU iGaming operators on the NetRefer platform:
- Betfair
- Paddy Power
- Mr Green
- Kindred Affiliates (Unibet, Maria Casino, etc.)
- LeoVegas Affiliates
These operators leverage NetRefer to maintain trusted, transparent relationships with thousands of affiliates — ultimately driving better performance and higher player acquisition.
Why iGaming Affiliates Should Care
If you're a UK affiliate working with NetRefer-powered programmes, the platform offers consistent reporting standards across operators — meaning you don't need to learn five different interfaces. Most NetRefer programmes also offer cookie windows of 30+ days and accurate cross-device tracking, which matters more than headline commission rates over a 12-month relationship.
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